Uko wagaragara kuri Google mu Rwanda: ubuyobozi busanzwe bwa local SEO

Uko Google ihitamo ubucuruzi bwo hafi

Google ivuga ko local results zishingira cyane ku bintu bitatu: uko ubucuruzi bwawe bujyanye n’ibyo umuntu ashakisha, uko uri kure y’ushakisha, n’uko ubucuruzi bwawe buzwi cyangwa bugaragara cyane, bivuze ko buzwi neza.

Ntushobora guhindura aho umukiriya ahagaze. Ariko ushobora kwitaho ko Google yumva neza icyo ukora, kandi ubucuruzi bwawe bukagaragara nk’ubwizewe kandi buzwi.

Intambwe ya mbere: Google Business Profile yawe

Uru ni urutonde rwawe rwa ubuntu kuri Google Maps no mu bushakashatsi. Uzuza byose: category iboneye, amasaha, amafoto, phone, website n’inyandiko isobanura ubucuruzi bwawe. Ubufasha bwa Google ubwabwo buvuga ko amakuru yuzuye kandi nyayo afasha kugaragara mu bushakashatsi bwinshi.

Ubuyobozi bwuzuye buri muri Google Business Profile guide.

Intambwe ya kabiri: amakuru amwe hose

Izina ry’ubucuruzi bwawe, address na phone bigomba kwandikwa kimwe neza kuri website yawe, Google, Facebook, Instagram, WhatsApp Business n’ahandi hanogeye urutonde rw’ubucuruzi. Uduhuzanzira duto dutuma Google idahita imenya neza ko ibyo ari ubucuruzi bumwe.

Intambwe ya gatatu: reviews, n’ibisubizo

• Saba abakiriya banyuzwe kuguha review, ubaha link itaziguye, ako kanya nyuma y’uburambe bwiza.
• Subiza buri review, yaba nziza cyangwa mbi, mu kinyabupfura.
• Ntugure cyangwa ngo uhumbe reviews. Bibangamira amategeko ya Google kandi bishobora gutuma urutonde rwawe rufungurwa.

Intambwe ya kane: website ivuga icyo ukora n’aho ukorera

• Page imwe kuri buri kintu cy’ingenzi ucuruza, harimo umujyi cyangwa agace mu nyandiko, urugero “cake delivery in Kigali”.
• Address na phone byawe kuri buri page, akenshi muri footer.
• Ihuta kuri phone. Bigerageze ukoresheje website check ya ubuntu.
• Yahujwe na Google Search Console. Reba ubuyobozi bwa Search Console.

Triad itunganya profile n’urutonde rwo gutangira ku website nshya yose, kandi igakomeza SEO ku bucuruzi bushaka kurushaho kwaguka.