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Email / Icyitonderwa cya 14

Impamvu email za sosiyete zanyu zijya muri spam, n'uko wabikosora

Uwoherereza quotation umukiriya ntayibone, kubera ko yagiye muri spam. Akenshi ikibazo si ubutumwa ubwabwo. Ni settings eshatu zibura kuri domain yawe.

Enveloppes zimurika zigereranya ubutumwa bwa email bwinjira
Ifoto yafashwe na Le Vu ku Unsplash
Igice gifite akamaro

Saba ushinzwe domain yanyu gushyira ku murongo records za SPF, DKIM na DMARC za service ya mailbox yanyu, hanyuma wohereze ubutumwa bw'igerageza kuri adresse ya Gmail urebe ko uko ari uko ari eshatu zigaragaza PASS.

01

Impamvu bibaho

Umuntu wese ashobora kwandika aderesi iyo ari yo yose mu murongo wa “from” muri email. Ni ko uburiganya bukora. Ni yo mpamvu services nka Gmail na Outlook zisuzuma niba ubutumwa bwaraturutse koko ku bucuruzi buvuga ko bwabwoherereje. Niba bitabashije kubimenya neza, bifata icyemezo cy’umutekano maze bikohereza muri spam, cyangwa bikabyanga.

Kuva mu 2024, Google yabigize formal: buri wohereza agomba kunyura nibura muri umwe muri iyi checks, kandi businesses zohereza menshi zigomba kunyura muri zose uko ari eshatu.

02

Izo checks eshatu, mu magambo yoroheje

IzinaIbisobanuro byayo, mu magambo yoroheje
SPF“Izi ni services zemererwa kohereza email ku izina rya domain yanjye.” Ni urutonde rwasohowe kuri domain yawe.
DKIM“Buri butumwa nkoresha bugendana n’iyi signature.” Ni kashe ya digital service yakira ishobora kugenzura.
DMARC“Niba ubutumwa bwananiwe izo checks, dore uko mubukoresha.” Ni amabwiriza uha isi: kubutangaza, kubushyira mu kato, cyangwa kubwanga.

Byose uko ari bitatu biba muri domain settings zawe, mu buryo bwa text records nto. Service ya mailbox yawe, nka Zoho cyangwa Google, iguha values zihamye zo kwinjiza.

03

Uko wakigenzura mu minota ibiri

  1. Ohereza email ivuye kuri business address yawe uyohereze kuri Gmail yawe bwite.
  2. Fungura muri Gmail kuri computer, ukande utudomo dutatu turi hafi ya akambi ka reply, maze uhitemo Show original.
  3. Reba ku mirongo ya SPF, DKIM na DMARC hafi hejuru. Ushaka kubona PASS kuri buri kimwe.

Niba kimwe muri byo kivuga FAIL cyangwa kibuze, birashoboka cyane ko ari cyo kibazo cya spam yawe.

04

Izindi mpamvu zisanzwe

  • Kohereza biva ahantu habiri. Ukoresha website contact form cyangwa newsletter tool yohereza “from” kuri aderesi yawe ariko itari kuri SPF yawe.
  • Domain nshya. Domain nshya iba itarabona reputation. Ohereza mu buryo busanzwe mu byumweru bike mbere yo kohereza byinshi.
  • Links nyinshi cyangwa attachments nyinshi mu butumwa bwa mbere wohereje umuntu mushya.
  • Bulk emails nta unsubscribe link irimo. Abohereza byinshi bagomba gutanga uburyo bwo kwiyohereza ku buryo bwa one click.
05

Bonus: kurinda impimbano

DMARC ikora ibirenze gufasha delivery. Iyo imaze gushyirwaho ku buryo bwa quarantine cyangwa reject, izindi mail services zihagarika kwemera ubutumwa bwiyitirira aderesi yawe. Ibyo bituma bigora cyane scammer kwandikira abakiriya bawe yiyitirira wowe.

Triad ishyiraho izi eshatu zose kandi ikazipima mu rwego rwa business email setup.

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